WSQ Digital Marketing – Social Media Fundamentals

Transform Your Career with Social Media

Mode Of Training
Classroom face-to-face

Training Duration
16.0 hours (2 days)

Accredited by SkillsFuture Singapore (WSQ)

Two free refresher sessions within 2 years from course

3-year access to online course resources and updates

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Course Overview

Social media is one of the key aspects of digital marketing, which provide benefits to businesses seeking to connect with customers, increase their brand awareness, and boost their leads and sales.

While social media marketing tools are extensive and can be very effective, marketers may not necessarily apply the right social media marketing strategies for their businesses.

The WSQ Digital Marketing – Social Media Fundamentals is aimed at helping the target learners develop good foundational knowledge/abilities in various aspects of social media marketing and help translate them into business-related needs/goals such as leads generation and conversion.

The course will also focus on the development of a sound sales plan and social media marketing strategy, based on related market, consumers and product trends, as well as execution of the strategy by setting up posts and ads to be published on social media."

Pricing Details For Self-Sponsored

Pricing Details For Employer Sponsored

What You Will Learn

At the end of the course, learners will be able to:

  1. Identify elements of a sales plan and organisation sales cycles
  2. Analyse the market, consumers, and product trends
  3. Develop a social media sales strategy
  4. Publish a social media post or ad with inputs from relevant stakeholders
  5. Evaluate and refine the performance of a social media post or ad

Course Pre-requisites

  • Aged 21 years old and above
  • Minimum 1 GCE ‘O’ level credit
  • Employability Skills System (ESS) Workplace Literacy and Numeracy Level (WPLN) Level 5
  • Able to perform basic Microsoft Office functions on the computer

Course Completion Criteria

  1. ​Take and pass all assessments

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WSQ Course Reference Number: TGS-2022011854
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