WSQ STRATEGIC DIGITAL MARKETING COURSE

Get More Customers, Close More Business, Without Spending More Time

From $266.40* (Claimable with SkillsFuture Credits)
Full Course Fee: S$888.00
Check your funding eligibility and reserve your seat now!

Enjoy up to $621.60 off in subsidies!

Don't worry if you can't make it after you've signed up. All you need to do is give our hotline a call and we'll be glad to enroll you in the next available class.
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WSQ Strategic Digital Marketing Course
WSQ Strategic Digital Marketing Course

From $266.40* (Claimable with SkillsFuture Credits)
Full Course Fee: S$888.00

Check your funding eligibility and reserve your seat now!

From $266.40* (After Subsidies)

What you will do at this course

1. Strategically select the right digital marketing channels based on your needs

2. Leverage on consumer’s online behaviour and the latest trends to get your desired results

3. Target and reach your ideal customers

4. Attract customers to react to your posts/ads

5. Evaluate the results and optimise your digital marketing funnel

6. Assess your digital marketer’s abilities

Mode of Training:
Classroom Face-to-face

Duration:
16 Hours (2 Days)

Accredited by SkillsFuture Singapore (WSQ)

Two free refresher sessions within 2 years from course

3-year access to online course resources and updates

Join our community and exchange ideas with like-minded members

The course will focus more on the strategic thinking behind your marketing efforts.

It will give you a clear overview of the world of digital marketing and equip you to work with the digital marketers to get your ads and desired results.

We All Know Digital Marketing Is A Key Factor For Business Growth Today.

Question Is, Is Your Digital Marketing Working For You?

To Find Out, All You Need To Do Is Ask Yourself 3 Simple Questions!

Have You Been Doing The Right Things Or Doing Things Right?

If you often find yourself putting precious time, energy and resources into perfecting something, only to realise later that it did not matter, then you definitely have this problem!

Are You Aware Of Your Numbers And Statistics?

How do you tell if a segment of your funnel is working well? Or if the funnel is working at all?

If you run ads without knowing your numbers, you are essentially throwing your money down the drain!

Do You Know If A Digital Marketer Is Competent?

Not all of us are digital marketing experts. For that reason, you will probably engage a digital marketing agency to run your ads.

How then can you tell if your digital marketer is competent?

Now, we have put together this WSQ Strategic Digital Marketing Course to equip you to perform these 3 crucial skills.

Without a strategy guided by your objectives and direction, you are wasting your hard-earned money on ad spend!

On top of that, this course will also give you better insights on

  1. What are the latest digital marketing trends you can leverage on;
  2. What are consumer’s online behavior you need to know;
  3. How to pinpoint your ideal customers;
  4. How you should connect with different groups of customers; and
  5. How to evaluate and optimise your digital marketing funnel.

With these insights and skills, you will have a clear idea of how to develop digital marketing strategies that work for you and effectively communicate your objectives and positioning to your digital marketers.

And the good news is this, this is a WSQ course, which means that you may be eligible to have your course fee subsidized (up to 70% subsidies), as well as to pay using your SkillsFuture credits!

Speak to our consultants to find out more about the WSQ subsidies!

So, who should join this course?

If you are doing marketing and need help to get a better understanding of digital marketing, this course is for you.

If you are doing digital marketing but you don’t know how you can improve your results and ROI, this course is for you.

If you are engaging digital marketing agencies but can’t tell if they are doing a good job for you, this course is for you.

​If you are in charge of managing a business and want to know how digital marketing can help your business, this course is for you.

And... Even More Bonuses When You Sign Up Today!

1. Multiple Free Refreshers

Two free refresher sessions within 2 years from course

2. Online Resources

3-year access to online course resources and updates

3. Community

Join our community and exchange ideas with like-minded members

About the Trainer

Alvin Chan is an experienced Business Strategist and Serial Entrepreneur.

He specialises in developing business strategies and sales channels, including digital marketing strategies.

Over the years, he has helped develop multiple companies into award-winning businesses with clever market positioning and robust sales and revenue streams.

Alvin holds an Engineering Degree from the Nanyang Technological University, Singapore. He is also a member of Mensa, qualifying with a full score on his admission test.

With over 10 years of experience in training. Alvin is also a qualified ACTA trainer. 

Course Description

Digital marketing has become an integral component of marketing. In order for businesses to effectively scale their reach and sales, digital marketing capabilities must be developed.

The WSQ Strategic Digital Marketing course is designed to equip learners with a strong foundational understanding of the relations between the various elements of digital marketing.

It will also focus on the strategic planning process and the practical implementation of the strategies using digital marketing techniques and tools.

Learning Units

  1. Establishing business objectives and current marketing trends 
  2. Analyzing customer segments, market gaps and competitors
  3. Developing a marketing strategy
  4. ​Implementing a marketing strategy

Language Medium: English

Learning Outcomes

At the end of the course, learners will be able to:

  1. Establish overall business objectives and current marketing trends 
  2. Analyse customer segments, market gaps and competitors
  3. Develop a marketing strategy
  4. Implement a marketing strategy 

Course Pre-requisites

  1. Aged 21 years old and above  
  2. Minimum 1 GCE ‘O’ level credit
  3. Employability Skills System (ESS) Workplace Literacy and Numeracy Level (WPLN) Level 4
  4. Able to perform basic Microsoft Office functions on the computer
  5. ​No prior experience in digital marketing or marketing business functions required

Course Completion Criteria

  1. At least 75% attendance
  2. ​Take and pass all assessments